In July 2006, Lexus announced that it had signed a multi-year sponsorship deal with one of the world’s leading women golfers, Annika Sorenstam. Playing with the Lexus brand on her polo shirt, Sorenstam acts as an ambassador for the Lexus brands and appears in international advertising campaigns for the premium automotive brand.
Over the next year, Lexus will be sponsoring Sweden’s Annika Sorenstam for a third season.
Since turning professional in 1994, and qualifying for the LPGA tour at her first attempt, the Swedish-born Sorenstam has won 70 titles including 10 majors, the last of which was the US Women’s title in 2006, pushing her career earnings over the $21million mark – the first woman to reach that milestone – and making her the joint-4th all-time women’s major winner.
Combining a cool efficiency with a passionate desire to win, Annika Sorenstam fits perfectly into the Lexus ethos of the Pursuit of Perfection, and her appearances at many of the premier ladies golfing events around the world will help to spread awareness of the Lexus brand globally. Lexus is proud to be associated with her.
