STEP INSIDE 'THE LIFE RX'
BECOME PART OF THE PRODUCTION TEAM AND WORK WITH JUDE LAW IN OUR AMAZING 360-DEGREE FILM
In our interactive 360 degree film, you control the action in a unique, immersive performance. You’ll be guided throughout by Jude Law as you join our participants and experience the life of an A-list film star – not to mention the fabulous luxury of the Lexus RX SUV itself.
How you can view and interact:
- ON MOBILE: On Apple and Android devices, watch and interact through the YouTube app - please ensure it’s the latest version. Just move your phone 360 degrees to be immersed in the action. You can also view using your Google Cardboard virtual reality headset and Samsung Gear VR kits (only available on Android).
- ON DESKTOP: Also works with your desktop browser, just tap and drag to move the camera
VIEW THE 360° FILM
LIFE RX IN LONDON
JUDE LAW SURPRISES GUESTS AT EXCLUSIVE LIFE RX EVENT.
Discover how we used immersive theatre to make The Life RX a reality for one-night only.
To celebrate the launch of the boldly designed new Lexus RX, we hosted a very special event in London at the Mondrian hotel, collaborating with cutting-edge theatre designers and elite performers to put guests at the centre of The Life RX – a world of luxury, excitement and thrilling experiences.
Unwitting guests faced new scenarios and unexpected situations asking them to improvise in their new persona as an international movie star, before award-winning stage and screen legend Jude Law surprised them to share a final ‘red-carpet scene’ – a fitting end for a uniquely immersive theatrical experience.
Could you step into Jude Law’s shoes and live The Life RX?
THE LIFE RX
STARRING JUDE LAW AND THE SOPHISTICATED NEW LEXUS RX
We are proud to announce a unique creative collaboration with Hollywood actor and producer Jude Law for our new launch campaign: The Life RX.
Jude Law shares our passion for driving, the feeling of escapism that comes with it, and the belief that the right car gives you access to extraordinary experiences. The new RX epitomises that belief.
Its bold new exterior design makes a powerful statement at first glance, whilst inside the cabin details such as laser-cut wood ornamentation exude class and superior finish. Driving the new RX ensures you’re noticed from the moment you arrive, until the moment you leave.