At Lexus we believe it is our responsibility to lead the industry’s response to the environmental challenge. Environmental sustainability is the single biggest challenge facing our industry and our society this century. This is why everything we do, from creating innovative and class-leading Full Hybrid cars, to working with local communities to improve the quality of the environment, is guided by a clear vision of sustainable mobility. We call this our 360° approach to environmental leadership, and we firmly believe the growth and success of Lexus depends on it.