COOKIE POLICY

  • What is a cookie?

    "Cookies" are small text files that are stored on your computer or mobile device when you visit a website.

    They allow the website to recognise your device and remember if you've been to the website before..

    Cookies are very common web technology - most websites use cookies and have done for years. Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites..

    Cookies are used to measure which parts of the website people visit and to customise your experience. Cookies also provide information that helps us monitor and improve the website's performance..

    You can read more about the different types of cookies that we use on this website on this page...

    To find out more about cookies, including how to see what cookies have been set on your computer and how to manage and delete them, visit www.allaboutcookies.org.

  • Why do we collect cookies?

    Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a better experience when you browse our website and also allows us to make improvements to our site. .

    However, if you want to find out more on how to disable cookies you can do so here: www.aboutcookies.org..

    You can read more about the different types of cookies that we use on this website on this page..

  • See what types of cookies we use

    We use a number of different cookies on our website see explanation of the different types below. A breakdown of the cookies themselves can be found at the bottom of this page. .

    1. Strictly Necessary Cookies

    Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. .

    2. Performance Cookies.

    These Cookies collect information about how visitors use lexus.co.uk for instance which pages visitors go to most often. These Cookies don’t collect information that identifies a visitor. All information these Cookies collect is aggregated and therefore anonymous. The data collected is used to improve how the website works..

    3. Functional Cookies.

    These Cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites..

    4. Targeting and advertising Cookies.

    These Cookies are used to deliver adverts more relevant to you and your interests. We also use them to limit the number of times you see an advertisement as well as help measure the effectiveness of our digital advertising campaigns. They are placed by third party advertising networks on our behalf and with Toyota’s permission. They remember that you have visited on Lexus.co.uk and this is shared with other organisations such as media owners..

COOKIES ON LEXUS WEBSITE

There are four different types of cookies, based on their function and purpose:

  • Strictly Necessary - Cookie Provider Cookie name Purpose
    Celebrus CelebrusInsert.js Captures users’ cookie consent choice and stores it for auditing purposes.
  • Functional - Cookie Provider Cookie name Purpose
    Sophus3 lz_userid
    lz_visits
    lz_last_visit
    Helps us to understand your website usage and activates the webchat option.
    Codeweavers _CWTC Enables the functionality of the on-site finance calculator
  • Performance - Cookie Provider Cookie name Purpose
    Google _ga
    _gid
    __gat
    Google Universal Analytics help us understand how our customers get to our website, the number of people that visit our site, and how they navigate their way around the site once they’re there. We can use this information to improve our visitors’ user experience. Google’s Privacy policy is available at https://policies.google.com/privacy?hl=en
    Visual Website Optimiser (Wingify) _vwo_uuid_v2 Measure the performance of different versions of web pages. Cookies distinguish between new and returning visitors, ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.
    Sophus3 TCSess
    TCID
    _pk_uid
    These cookies help us asses our website performance. They do this by letting us know when peak visiting times are, how many new visitors we have, and how many conversions our website generates. Using this information, we are able to develop our website to be better optimised to meet user requirements
  • Targeting and advertising - Cookie Provider Cookie name Purpose
    Bizo (LinkedIn) bizo_cksm
    _bizo_np_stats
    _bizo_bzid
    _bizo_np_stats
    _bizo_cksm
    Uses a unique ID to make sure that any advertising you see from us on Linked in is relevant and personalised.
    Facebook leo_auth_token
    lidc
    bcookie
    __utma
    __utmv
    __utmz
    bscookie
    __qca visit
    Uses a unique ID to ensure that advertising you see from Lexus on Facebook is relevant and personalised.
    YieldLab id Used for serving relevant and personalised advertising to you after you have visited our site.
    Google APISID
    SSID
    SAPISID
    HSID
    NID
    PREF SID
    u2
    Used for serving relevant and personalised advertising to you after you have visited our site.
    [m]]PLATFORM (mookie1.com) id
    mdata
    Used for serving relevant advertising to you after you have visited our site, and providing reporting on the effectiveness of the advertising, using demographic information, geography, and visitor actions on the Lexussite.
    AppNexus anj
    sess
    uuid2
    Used for serving relevant and personalised advertising to you after you have visited our site.
    Sizmek (Serving-sys.com) A6
    Um2
    ActivityInfo2
    C6
    D3
    OT2
    U2
    eyeblaster
    Used for serving relevant advertising to you after you have visited our site.
    DoubleClick by Google id Used for serving relevant advertising to you after you have visited our site.
    Rubicon Project Put_
    Rpb
    Rpx
    Khaos
    C6
    Used for serving relevant and personalised advertising to you after you have visited our site.