Our design approach is defined by the L-Finesse design language. What does this mean? We bring you the latest design and technology, and strive for precision with everything we create.
True to the concept of Omotenashi – the Japanese spirit of hospitality – we do more than simply meet needs and desires of drivers. We anticipate them, seamlessly, so you can experience amazing.
Everything we create must be an intuitive pleasure to use and behold. Any excessive complexity must be stripped away so we can provoke honest, undiluted emotion in the driving experience.
All our vehicles have the power to catch the eye and turn heads. But they also capture and hold attention. The more you look, the more you’re drawn in. It’s no wonder our designers speak of 'visual journeys’.