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The legendary Salt Flats in Utah have seen some dramatic motorsport in their time. From Sir Malcolm Campbell’s record breaking Bluebird run in 1935, to the BUB Streamliner hitting 350.884 mph in 2006.
So, it seemed the perfect location to put the ground breaking new UX compact SUV through its paces, with this dramatic ad showing how Self-Charging Hybrid technology delivers fuel efficiency and an exhilarating drive.
In the ad we see the UX from high above as it drives across the Salt Flats. The camera executes a seamless, and vertiginous, swoop down over the flats to a close up on the UX. This required exceptional team work from the camera crew and the helicopter pilot.