Seb biography hero

CHAPTER ONE

POWER THROUGH INFLUENCE

Seb Coe is an iconic British track and field athlete and two-time Olympic gold medalist. Seb’s career has spanned from athletics to politics – leading the UK’s successful bid for the 2012 London Olympic Games.

LEADING THE FIELD

After making his debut in international athletics in 1977, Seb Coe went on to win four Olympic medals – two gold – as well as setting an impressive eleven world records. In 1979, he set three world records in a matter of just 41 days.
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“MY JOB NOW IS ACTUALLY AN INCREDIBLE ‘SOFT’ POWER."

Seb Coe

A NEW DIRECTION

Seb retired from athletics in 1990 and went on to become a Member of Parliament for the Conservative Party. After a successful period as a politician, he was elected President of World Athletics in 2015.