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This section profiles some of our most striking design concepts and showcases.

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HYBRID DRIVE

Lexus Hybrid Drive: Intelligently combining a petrol engine with an electric motor.

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AN ELEMENT

an element

GAUGING INTEREST

Inspired by the design of the Lexus LFA digital gauge, the Lexus IS F SPORT meter is a graphical feat achieved through a successful combination of cutting edge technology and old-school mechanics. Consisting of an eight-inch thin film transistor liquid-crystal display (TFT-LCD) framed by a ring-shaped element mounted on the screen, it measures 120 millimeters in diameter and sits at the center of the monitor, with the digital elements of the gauge displayed at each side. The motor-powered ring acts as the gauge’s outer rim and slides to the side when the driver uses the switch on the steering wheel to call up information such as mileage or music playlists.

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