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WORLD
OF LEXUS

Celebrating innovative design, sustainable technologies and premium experiences around the globe.

concept cars

DESIGN
INNOVATION

This section profiles some of our most striking design concepts and showcases.

LEXUS
HYBRID DRIVE

Lexus Hybrid Drive: Intelligently combining a petrol engine with an electric motor.

LEXUS BRAND

STROBE

STROBE IS THE STRIKING VISUAL DISPLAY OF AN ILLUMINATED MAN’S JOURNEY ACROSS A CITY AT NIGHT.

SWARM

SWARM IS A PROJECT THAT SET OUT TO PUSH THE BOUNDARIES OF DESIGN, TECHNOLOGY AND MOVEMENT. THE STORY UNFOLDS AT NIGHT, AS THE AMAZING QUADROTORS COME OUT TO PLAY AND EXPLORE THE CITY WHILE WE SLEEP.

A SET OF AMBITIOUS PROJECTS EXPLORING THE COMPLEXITY AND BEAUTY OF MOTION – STARTING WITH OUR FIRST PROJECT ‘STEPS’. STEPS IS THE STORY OF ONE LARGER-THAN-LIFE FIGURE MOVING THROUGH A CITY IN SEARCH OF SOMETHING SPECIAL.

MORE FROM LEXUS

A SET OF AMBITIOUS PROJECTS EXPLORING THE COMPLEXITY AND BEAUTY OF MOTION STARTING WITH OUR FIRST PROJECT ‘STEPS’. STEPS IS THE STORY OF ONE LARGER-THAN-LIFE FIGURE MOVING THROUGH A CITY IN SEARCH OF SOMETHING SPECIAL.

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