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Celebrating innovative design, sustainable technologies and premium experiences around the globe.

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This section profiles some of our most striking design concepts and showcases.

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HYBRID DRIVE

Lexus Hybrid Drive: Intelligently combining a petrol engine with an electric motor.

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STROBE: ENGINEERING MOTION

A DOCUMENTARY FILM REVEALING HOW TECHNOLOGY AND ENGINEERING CAME TOGETHER TO BRING STROBE TO LIFE

To create the illusion of one man running seamlessly across a city skyline, Lexus joined forces with a huge team of expert riggers and engineers from around the world. Everything was meticulously planned and worked out to create 'STROBE' without gravity, hindrances or boundaries.

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