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This section profiles some of our most striking design concepts and showcases.

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STROBE

STROBE IS THE STRIKING VISUAL DISPLAY OF AN ILLUMINATED MAN’S JOURNEY ACROSS A CITY AT NIGHT

STROBE showcases Lexus' innovative design and technology through imagination.

Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's incredible journey across the Kuala Lumpur skyline at night.

The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright -- taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights.

A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, producing the breathtaking display seen in the film.

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