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‘YET’ IS CREATIVE MUSE FOR LEXUS DESIGN AWARD 2017

NOW OPEN FOR ENTRIES

Lexus International has announced its call for entries for the Lexus Design Award 2017. First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition supporting up-and-coming designers and creators worldwide.

The creative theme for the Lexus Design Award 2017 is “Yet”.

“At Lexus, our Yet philosophy gives us the courage to combine elements that at first seem incompatible – superior ride comfort YET exhilarating driving dynamics – for example. With Yet, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. Yet is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. Yet drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility” said Lexus International Executive Vice-President Yoshihiro Sawa.

Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the Yet theme.

Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017. Four of these 12 finalists will prototype their designs, mentored by globally recognized designers. The maximum production budget per prototype is three million JPY. Finalists will present their designs in the Lexus Milan Design Week experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner who may receive the opportunity to bring his prototype to production.

Previous Lexus Design Award winners are displaying their talent on the world stage. Emanuela Corti and Ivan Parati’s Sense-Wear, the Grand Prix winner in 2015, gained further exposure at design events in Tokyo and Moscow. The Grand Prix winner of 2016, design team AMAM’s “AGAR PLASTICITY – A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MORE” has attracted wide interest and invitations to participate in other international exhibits. In this way, Lexus Design Award winners benefit from globe-spanning publicity and the potential for collaborative projects in the public and private sectors. Lexus is honored to encourage and spotlight emerging creative talent through the Lexus Design Award and the opportunities this yearly international design competition generates.

Entries to the Lexus Design Award 2017 competition will be accepted from August 10th to October 16th. The twelve finalists will be announced in early 2017.

For more information please visit LexusDesignAward.com

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