LEXUS ATP HEAD2HEAD EXCLUSIVE SERIES
Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.
In 2023, Lexus signed a multi-year partnership with the Association of Tennis Professionals (ATP) as Official Automotive Partner and Platinum Partner of the ATP Tour.
Lexus and the ATP Tour both tell a story of innovation, performance and pursuit of perfection. Fans and customers always come first, and both brands operate with a focus on providing unforgettable experiences.
Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.
Since the partnership announcement in June 2023, Lexus has sponsored various exhilarating ATP Tournaments such as ATP 500 Cinch Championships and ATP 250 Rothesay International in Great Britain, ATP 500 Hamburg European Open in Germany, ATP 250 Generali Open in Austria, ATP 250 Astana Open in Kazakhstan, and others, providing strong brand presence at the venues as well as in media and online.
The end of the season is set to be just as thrilling, with Lexus sponsoring the ATP 1000 Paris Rolex Masters from 30th October-5th November. And as a climax of the 2023 season, the Nitto ATP Finals in Turin from 12th-19th November. During the latter, Lexus will provide a fleet of 45 electrified models including the All-Electric UX together with self-charging hybrid and plug-in hybrid models.
Tennis & Lexus. A match made in heaven. The preparation, the efforts, the moments that set your heart racing.
To find out about the multi-year partnership between Lexus and the ATP Tour in detail, read the full press release below. Discover more about the tournament and Lexus Electrified models, and hear from Lexus and the ATP Tour.