The LTA and Lexus have announced a major new partnership which sees the prestige car brand becoming the Official Performance Partner and Official Automotive Partner of the LTA.
The multi-year deal provides Lexus with naming rights across key LTA performance areas, at all levels of the professional player pathway, from junior domestic competitions to LTA major events, and the elite national teams.
Lexus will also have naming rights for the LTA’s performance competitions: the 2023 calendar features 45 weeks of international and domestic competitions hosted in Britain, providing British tennis players with crucial opportunities to gain competition experience, ranking points and prize money on home soil.
The national teams competing in the Davis Cup, Billie Jean King Cup and World Team Cup will be known as the Lexus Great Britain teams.
The largest public tennis centre in Britain, and host to the Rothesay Open and British Open Wheelchair Tennis Championships, will be named the Lexus Nottingham Tennis Centre.
The LTA’s Pro Scholarship Programme (PSP), the highest level of support offered to players aged 16-24 with the best chance of reaching the heights of the game, and the final stage of the LTA Player Pathway, will become the PSP, presented by Lexus.