Crafting amazing automobiles is something Lexus has pursued relentlessly, as evidenced by the beautiful hand-pleated door panels in the LS 500 or the complex paint process, inspired by the morpho butterfly, that results in dazzling Structural Blue. And crafting every touch point around the Lexus brand is an opportunity Lexus continues to seize. This maritime application is another proof point in Lexus’ history of exploring new frontiers both inside and outside the automotive industry.
Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of culinary, design, film, and more as alternative opportunities to interact with the brand. Driven by Lexus International President, Yoshihiro Sawa’s vision of Lexus as a brand that, “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, Experience Amazing.
And now, Lexus returns to the water with its next expression of a Lexus yacht in the form of the LY 650. Bearing the most contemporary expression of Lexus design language, L-finesse, applied beyond the world of automobiles, the production LY 650 picks up where the stunning Lexus Sport Yacht Concept left off.
LEXUS TAKUMIS MEET MARQUIS-LARSON CRAFTSPEOPLE
Encouraged by the robust public interest in the Lexus Sport Yacht Concept, a follow-up maritime effort was fueled by Executive Vice President; Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, Marquis-Larson Boat Group was selected to build, sell and service the next Lexus yacht based largely on their extensive experience with bespoke boat building and their proven capability, confirmed by their work bringing the Lexus Sport Yacht Concept to life.
Based in Pulaski, Wisconsin USA, Marquis-Larson is the ideal partner to bring the second chapter of Lexus yacht design to fruition with their thorough blend of artisanal craftsmanship, modern technology and inspired design. Complementing Lexus’ renowned heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis’ craftsmanship backbone is clearly demonstrated by their masterful boat builders, many of whom have been with the company for 30 years.
L-FINESSE SEAMLESSLY TRANSITIONS FROM AUTOMOTIVE TO MARITIME APPLICATIONS
Several of the most attractive features from the 42-foot concept have made their way onto the LY 650. In 65-foot overall length, 19-foot beam form, the newest Lexus yacht has a distinguished style found in the strong, pronounced bow, curved deck accents and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flows into rising, broad hips of the rear section.
UPCOMING MILESTONES AND CONTACT INFORMATION
The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Parties interested in gathering additional information or inquiring about the purchase of a Lexus LY 650, please contact:
Lexus was founded in 1989 to develop and produce the finest cars ever built with a commitment to providing the highest levels of customer service. Lexus International was dedicated as a company-within-the-company in 2012 o coordinate all central strategy, planning, design, engineering and production for the brand.
The Marine Business Department of Toyota Motor Corporation (TMC) was founded in 1997 to develop premium yachts using advanced technology and quality control methods perfected in making Lexus luxury cars. Toyota Marine’s Ponam line has included sport-fishing boats in 26- and 28-foot lengths, and luxury cabin cruisers in 31-, 35-, 37- and 45-foot lengths with durable and quiet hulls of fully-welded A5083 aluminium alloy. Ponam models are powered by high-efficiency turbodiesel engines based on those of Lexus GX 300d (3.0-liter turbodiesel 4 cylinder) and LX 450d (twin-turbo diesel 4.5-liter V8) luxury utility vehicles. The Toyota Ponam line is the market-leader in the premium yacht industry in Japan.
From 1998 to 2002, Toyota Marine also developed and produced the Epic line of fiberglass tournament ski boats and wakeboard boats, primarily for the US market, all powered by the 4.0-liter 1UZ-FE DOHC gasoline V8 from the Lexus LS 400 luxury sedan.
Marquis-Larson Boat Group: It is our belief that there is no truer sense of freedom than when you’re on the water. That’s why we offer a family of six premier recreational boat brands ranging from 16-52 feet: The new Marquis, Carver Yachts, Larson family runabouts, Larson FX freshwater fishing boats, Larson Escape pontoon boats, and Striper saltwater fishing boats.
COOKIES ON THE LEXUS WEBSITE