A-UN INSTALLATION
Across the two decades since its first appearance at Milan Design Week in 2005, Lexus has collaborated with world-renowned artists and designers – including Philippe Nigro, Neri Oxman, Sou Fujimoto and Rhizomatiks – to create immersive experiences that embody the brand’s vision and values.
This year it has teamed up with the Tokyo-based creative agency SIX and design studio STUDEO to present “A-Un”, an installation inspired by the Japanese concept of A-Un no Kokyū (harmonised breath), a traditional concept where two bodies or entities instinctively synchronise their movements and emotions. Using the Black Butterfly motif as a window connecting people and society, Lexus brings its vision for the future of mobility to life in an immersive space.
A vast Black Butterfly-shaped screen suddenly emerges within the space, standing three metres high and measuring 10 metres wide and four metres deep. A testament to Lexus’ commitment to honouring traditional materials and craftsmanship, the work was meticulously crafted by hand over three months, using woven threads made from about 35 kilometres of bamboo fibre.
The structure comes to life as visitors approach, responding to their heartbeats to create a unique, immersive experience. As the heartbeat synchronises with fluctuations sampled from nature, the Black Butterfly becomes a medium for discovery. In that moment, visitors witness the seamless connection between people, society and the world – an experience shaped by the “A-Un” philosophy.
Lexus’ vision of future mobility goes beyond a car simply responding to human commands to its anticipation of human intentions. Through the Black Butterfly, people and vehicles engage in a journey of constant learning and evolution together, discovering new possibilities and one-of-a-kind moments. Vehicles will connect directly with people, creating a new experience of movement.
