Lexus Signature Shot

With the world’s best players currently battling it out, Lexus is serving up its game-changing Signature Shot tennis ball machine. Unveiled today, the machine has been engineered to simulate the iconic, match-winning shots of top-ranked tennis professionals.

British male wheelchair tennis star and Lexus ambassador Alfie Hewett OBE has launched the groundbreaking ‘Signature Shot’ machine, facing his own 93mph 2024 Wimbledon-winning serve in a new video. Tennis fans will be able to experience the power and precision of Hewett’s shot, along with the signature styles of fellow Lexus ambassador Katie Boulter, as the machine tours tennis events and local clubs throughout the 2026 season. Built on a professional-grade drill machine with bespoke software, it uses extensive performance data, video analysis, and statistics to closely simulate the serving styles and groundstrokes of top players.

Featuring Lexus’ design DNA inspired by the LF-ZC all-electric concept car, the machine showcases the brand’s commitment to precision engineering and software innovation. The launch is part of Lexus’ continued role as Platinum Partner and Official Automotive Partner of the ATP Tour and Official Automotive Partner of the LTA, alongside its partnership with Sky Tennis. In 2025, Lexus will sponsor 12 ATP tournaments across Europe, including the prestigious ATP 1000 Rolex Paris Masters and the Nitto ATP Finals.