TWO KINDS OF POWER.
ONE RX.

What happens when the wisdom of experience meets the raw potential of a new generation?

We invited President of World Athletics, Seb Coe, and Olympic hopeful Alex Haydock-Wilson to take a drive in the RX hybrid to see where the conversation took them.

TAKE A DRIVE WITH SEB AND ALEX

Watch the interactive video below or keep scrolling to explore their conversation chapter-by-chapter.

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CHAPTER ONE
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CHAPTER TWO
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CHAPTER THREE
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CHAPTER FOUR
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CHAPTER FIVE
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CHAPTER SIX
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CHAPTER SEVEN
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CHAPTER ONE

Seb meets up-and-coming athletics star Alex at the track and they go head-to-head in the Lexus RX.


  

  
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CHAPTER TWO

The pair discuss their shared childhood passion, and what inspired them to take it to the next level.


  

  
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CHAPTER THREE

Seb shares his thoughts on what it takes to win and keep winning – and the importance of learning from losing.


  

  
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CHAPTER FOUR

When it comes to output, how does raw power on the track compare with the power of influence?


  

  
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CHAPTER FIVE

Seb and Alex take a moment to talk about Self-Charging Hybrid technology, how it works and its benefits.


  

  
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CHAPTER SIX

Alex discovers Apple CarPlay and takes Seb on an eye-opening musical journey he won’t forget.


  

  
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CHAPTER SEVEN

The pair look to the future, and Seb shares a few words of advice. Plus, Alex reveals a surprise from the past.


  

  
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BONUS CHAPTER: AN UNEXPECTED TURN